7: Under a Crescent Moon . Earlier in February,Julie's Biscuits unveiled its own sonic signatureas well, done in conjunction with audio branding agency Two AM. I love this post - sometimes I think you're reading my mind! 1.Singapore Airlines

Each track lasts approximately 10 minutes.

Singapore Airlines (SIA) has launched a new sonic signature titled "The Sound of Singapore Airlines". Great post! 5.Emirates Get your FREE eBook on how to skyrocket your music career. No: MR85000769.

Year: 1994 Youtube VideoID: Album:The Best - Reminiscent 10th Anniversary .

Year: 2021 Youtube VideoID: Album:Hospital Playlist Piano . Max De Lucia, founder and client director of DLMDD, says: There has never been a more important moment in history for an airline to tell and evolve its story in the skies.

Year: 2020 Youtube VideoID: Album:The Road Ahead . Thank you Maarten. Some of the passengers apparently knew the lyrics and sang along to it but I never got the name of the song. I like it, always brings me excitement that I'm closer to Africa. under your name as the artist. Watch the behind-the-scenes of the creation of Singapore Airlines sonic brand here. Year: 2008 Youtube VideoID: Album:Palace Sketch NHKII . This creative acoustic departure is not entirely unprecedented. Japan Airlines boarding music (instrumental, this is the one that they actually play onboard): https://www.youtube.com/watch?v=ZuhxrPc28u8, Japan Airlines landing music: https://www.youtube.com/watch?v=I3PuAkYgdUQ, Qatar Airways boarding music from 2016 (I really love this one): https://www.youtube.com/watch?v=KcdWm-M_PWc, Qatar Airways boarding music from 2016 (night version): https://www.youtube.com/watch?v=35-etUJQOeI, Japan Airlines boarding music (instrumental, this is the one that they actually play onboard): It's rather fabulous. The old Etihad Airways music was the best.

When does United actually use "Rhapsody in Blue" during boarding? The newer/recent Etihad track sounds like it could have been used in a Harry Potter movie.

They even have their music available on Spotify.

I wanted to make an updated list with my favorite airline boarding music for a couple of reasons: With that out of the way, heres a list of my favorite airline boarding music (interestingly theres a significant overlap between this list and my list of the best airline brands): Qatar Airways only introduced this boarding music a few years ago (to coincide with the introduction of Qsuites), but I find it to be so incredibly relaxing and calming ah!

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As an aviation geek, I dont just think about my favorite airlines while flying, but also when Im at home. Year: 2006 Youtube VideoID: Album:Serendipity . Year: 2021 Youtube VideoID: Album: () . And of course, the Austrian boarding music gets me every time: Absolutely timely post now that majority of us are all on lockdown. I seem to remember that that, back in 2009, EK used to play its a wonderful works before landing.

Thank you, Ben!

They will also be available on music streaming platforms such as Spotify. After listening to EK's boarding music on YouTube a few weeks back, I tried my best to recreate their Arabic mezze for lunch, while wearing my EK pajamas :). Every time I heard their boarding music, it meant it was time to travel far away. This is their boarding music: https://www.youtube.com/watch?v=V7gOpNLG5HE&t=56s. But it needed more than this. Yeoh Phee Teik, senior vice president of customer experience at Singapore Airlines, says "Weve created a new heritage-inspired icon, the Singapore Airlines batik motif, and we used this as inspiration to explore the world of sound.. https://www.youtube.com/playlist?list=RDBlXU8kxX4_Q&feature=share&playnext=1, https://www.youtube.com/watch?v=mrgJ1emKt30. Explore our selection of products that are available for those who are not flying. I think airline music should try to emphasize the airline brand and the destination and I feel Eva Air does that very well. Year: 2020 Youtube VideoID: Album:Baby Mama . This is also to ensure that its phone comes with "superb audio quality". He has a special relationship with Singapore Airlines always flying with SIA to Asia on family holidays as a child, so the sonic fabric of the brand was already part of Rohans lived experiences. I only ever hear Rhapsody in Blue when I'm boarding a large UA aircraft. As someone who is obsessed with flying and associates a lot of memories with it, I cant help but notice the boarding music that airlines use. When it first launched from the ashes of SR, LX used this as boarding music: QA boarding music is truly a an experience to behold. The JL one actually has an instrumental version - love it! I listened to the Qantas boarding music half the flight from DFW to Sydney. For the past few years I've lived in a small outpost and when I am on a USA-labeled flight it's actually operated by one of their partners and there is no boarding music.

Created by UK-based composer Rohan De Livera, along with musician Dominic Murcott and members from the SIA cabin crew and ground staff, the sonic signature saw the team spending several weeks developing the colour frequencies of the flowers of SIA's new batik motif into 14 sets of melodic fragments. Appreciate it very much especially during this time of uncertainty and confusion.. My favorite is the boarding track used by COPA.

Year: 2018 Youtube VideoID: Album:The Sound of Singapore Airlines . The one immediately precede Dana's, a specific piece written for QR by Marco Iodice is so good! This might be before your time, but American Airlines had some great boarding music for its international flights in the 1990s.

Yep, the Gulf carriers seem to get boarding music right. See more about our ethics policies here. Seeing that you also collect Airline memorabilia, would you consider creating a list/post of which airlines have those "Special Edition Teddy Bears" I really want to collect as much as I can but currently only have ANA and EVA. This is their old boarding music and one of my favourite ever Qatar airways https://youtu.be/DbbbGHdGuH0. Qatar is great. Okay, this isnt actually boarding music, but I cant talk about any airline music without mentioning Turkish Airlines ridiculously addictive (and probably not in a good way) hold music.

Murcott is a world-expert instrument-builder, composer and musician, who lead the charge creating the Batik Instrument. https://www.youtube.com/watch?v=L0tbiIZK2eQ The music was inspired by the new Singapore Airlines batik motif, which pays homage to its brand heritage. https://m.youtube.com/watch?v=o25pr69xl4Y, For me its definitely OS ! They are also made available on Spotify, and promoted on SIA's social media channels.

Incidentally, Singapore was also my very first international destination and holds special memories too. Maybe someone beat me to this, but I'd pick the rendition of George Gershwin's "Rhapsody in Blue" over all nine listed! Marriott Bonvoy Business Amex Card Review (2022). Eva Air always has my vote. 7.Turkish Airlines

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Year: 1996 Youtube VideoID: Album:A Good Goodbye . Everything about Singapore Airlines, even the music, exudes class. MARKETING-INTERACTIVE has reached out to SIA for additional information. I was recently on UA1575 from HNL to SFO and they played a new track instead of Rhapsody in Blue.

3 .

Year: 1995 Youtube VideoID: Album:Gamelan in New World .

Year: 2011 Youtube VideoID: Album:A Girl Meets Bossanova . To me its a small touch that can help set the tone for a flight. Especially coupled with the images of seemingly obscure destinations that accompanied it. I have actually downloaded it into my ITunes library. https://www.google.com/url?sa=t&source=web&rct=j&url=https://www.youtube.com/watch%3Fv%3DNU_5Ex8U7YA&ved=2ahUKEwirqqbq0fH1AhWRj3IEHRjpCTQQwqsBegQIBBAB&usg=AOvVaw1vurlRESxJxk_VIfWLbJYj.

Year: 2019 Youtube VideoID: Album:Sweet MelodiesTARO plays HAKASE .

Rhapsody in Blue is of course Gershwin which is always good, Dont you have anything better to do???? Could I ask for a request post? I tend to think we associate a lot of memories with music, either based on what we were listening to when something happened, or just because different music sums up different moods.

By using the website, you are agreeing to our Privacy Policy, Terms & Conditions and the use of cookies in accordance with our Cookie Policy. I know Im a weirdo, but I really have a thing for airline boarding music. Saving the best for last one could say .

They used it in their ad campaign which was very well done as well. DLMDD Co-founder Max De Lucia on the upcoming changes to HFSS brands HFSS - High Fat Salt and Sugar In the UK, when a product is categorised as HFSS it refers to young adults are more likely to choose brands with sonic identities. It's a wonderful mix of soothing and energizing. Year: 2018 Youtube VideoID: Album:Fall in Love With . Absolutely timely post now that majority of us are all on lockdown. Year: 2012 Youtube VideoID: Album:Beautiful Seed . Furthermore, JAL has been using an instrumental version of I Will be There with You for awhile now. Year: 2020 Youtube VideoID: Album:Crash Landing on You Piano .

I know we're not too thrilled with United right now, but Rhapsody in Blue puts me back on a plane every time. Year: 2021 Youtube VideoID: Album: () . Finnair never made the cut?!

Finnair boarding music is pretty relaxing as well. Airlines certainly dont want to stir you up as you navigate a cramped aisle on your way to seat 25C, but they also want you to want more of them. In all honesty, Turkishs actual boarding music isnt half bad either.

For travel brands, music is one of the most powerful tools in their arsenal the power of music creates emotion, trust and loyalty. @sanity. Year: 2014 Youtube VideoID: Album:I Will Be There With You [Instrumental Version] .

This was an awesome posting. https://www.youtube.com/watch?v=9XHOagL7FbU. Theres something about it that doesnt feel quite as upbeat as some of the other boarding music out there, but it doesnt get more calming than this. Mon to Fri: 8:30am to 5:30pm (SG time) excluding public holidays in Singapore. TK boarding music is wrong, that's the music they play once the plane has landed.

De Livera is a Sri Lankan born and D&AD award-winning orchestral composer and maestro composer behind the Symphony of Flowers. The Spanish railway Renfe also has a memorable pre-announcement jingle. Year: 2020 Youtube VideoID: "SONG NAME" what a wonderful name for a(n) GENRE song! The new Qantas Boarding Music is truly exceptional!

Perhaps its a little cliche, but I have always enjoyed hawaiian airlines local music when boarding. Year: 2003 Youtube VideoID: Album: (8) . Year: 2020 Youtube VideoID: Album:Qatar Airways Onboard Music (Night Version) . Airbnb is offering 6 travellers the ultimate European train adventure, EU travellers could soon need permission to travel to the UK, Spain removes all entry rules for EU holidaymakers in time for summer, All the COVID entry rules for every country in Europe, Italy unveils new high-speed trains from Rome Fiumicino airport. Year: 2021 Youtube VideoID: Album:Music for Studying, Work, and Focus .

A product to register for needs to be defined. Listen up here. According to Max de Lucia of London-based DLMDD, an agency that "builds brands through sound" and that spearheaded the Batik Symphony, told me that, Travel is typically a quite stressful thing for people. Year: 2017 Youtube VideoID: Album:Eleven Words . https://www.youtube.com/watch?v=7Qs-9gsWyn0&list=PL4BEasiMHlzAytyksPRz5E3jHO2Anmhry&index=8. Cheers, https://www.youtube.com/watch?v=7UvEcfjJboE. Don't you wish that the US based airlines would stop make obnoxious announcements during boarding about putting away your bags and hurry up and get to your seats so we can take off on time. It was either a remixed version of/inspired by an Asian airline (I can't remember the country). Not sure when did SQ use this one that you featured in your article, because last time I flew with them it was already a collection of hotel-jazzy type of music. Instrumental version while on board and theres the Katharine McPhee vocal version which is powerful. Type your email address in the space below. I must have been about 14 at the time and I remember it so vividly! At the time of writing, close to 1 million people have listened to the new suite of Singapore Airlines music across YouTube and Spotify. Dominic Murcott designed and built a unique digital instrument that is able to translate the visual world of the batik and develop the colour frequencies of the 10 featured flowers in the new motif into 14 sets of melodic fragments. Earn up to 4 KrisFlyer Miles for every S$1 spent and use your KrisFlyer Miles to redeem your purchases. In an introductory video, Murcott says What I had to do was find ways of extracting new melodies from the flowers. You can check out the results here. For many Australians, we flew home from the far corners of the earth on QF to the following and it was delicious watching how many of us were in tears: https://www.youtube.com/watch?v=wWhPtaFXnvA. Year: 2018 Youtube VideoID: Album:The Rewritten Memories . Spain, Italy, Portugal: Which is the best European country for expats. Am just adding some of the wonderful boarding music which others skipped..please go through it..you will love it Turkish airlines This is their old boarding music and one of my favourite ever https://m.youtube.com/watch?v=qL7alMf_jC0. 8.Etihad. The design draws inspiration from the original batik motif of the iconic SIA cabin crew sarong kebaya, as well as 10 flowers native to Singapore.

The audio suite was performed and recorded live by the inimitable Budapest Symphony Orchestra, with the arrangements giving rise to stunning moments of lyrical writing for the strings, piano and woodwinds . For very brief moments Delta and AA had good boarding music many moons ago! https://www.youtube.com/watch?v=vmtsXM75rcg. Year: 2020 Youtube VideoID: Album:Guardian (Goblin) Piano . In a nice way, of course. I tried searching but can't find any links to it. I am waiting for a high quality version online, but from the trip report videos, the new one is great too. https://youtu.be/9XRDf9uEGpg, Saudias music is truly such an underrated gem. I used to fly Turkish from Washington, D.C. via Istambul to Moscow. Bookmarked this page. 2.Cathay Pacfic

Year: 2021 Youtube VideoID: Album:STATEMENT . I thought only I was hooked on to Qatar Airways boarding music. I echo JLs opinion on Eva.

Singapore Airlines unveils new sound identity to be experienced pre flight and onboard aircraft. Year: 2016 Youtube VideoID: Album: () . https://m.youtube.com/watch?v=rWz6RsJDr4A. Props to Dana Al Fardan, you have created a masterpiece that continues to reverberate over the years to come. autoevolution and the autoevolution logo are registered trademarks. Love Qatars previous boarding music too!

Love the Qatar Airways boarding music. Yes, the concept of listening to airline boarding music while at home might sound wild to some, but when you hear some of these tracks, maybe youll understand why. This is their actual boarding music, brings back memories of the old-IST airport: Apparently there is a 10-hour version of Turkish Airlines' hold music Year: 2012 Youtube VideoID: Album:Kpop Piano Collection #4 . The airline tapped UK-based composer Rohan De Livera, along with musician Dominic Murcott and members from the airline's cabin crew and ground staff.

It draws upon decades of history and heritage and is a fine symbol of Singapore culture. https://www.youtube.com/watch?v=uDgb1RtshoI 2008-2022 SoftNews Net SRL.All rights reserved. Composer De Livera used the instrument to create the symphonic melodies heard in the trilogy, performed by the Budapest Symphony Orchestra.

I was flying Singapore airlines on March 12 realizing it would probably be the last time for a while.

More modern in style, I love late Joons incidental music United Airlines orders 15 eco-friendly supersonic jets.

They have boarding and landing music. It provides SIA patrons with magical sonic experiences and unforgettable memories that will live with the brand its audiences forevermore. Now, every time I hear it, I am thinking back to boarding that MD-11 and kicking back. @JL Agreed about the EVA music But was that piece actual boarding music, or just in the TV ads for United? Find a beat to sing over, or release the standalone beat on Spotify, etc.

6.Qatar The sonic identity comprises three 10-minute instrumental tracks entitled Landing Music, Boarding Music and Lounge Music. Cathay Pacific plays "Awake" by Tycho as pre landing and "See" by Tycho as boarding music. Year: 2021 Youtube VideoID: Album:Wish . It's beautiful. Year: 2019 Youtube VideoID: Album:Cinematic Balinese Gamelan .

Korean Air is the best ! I believe I heard it on PS service and SFO-HKG back in the day. Mastercard created its own unique melody that represents the brand in a sound form, as the company finds it important to insert itself into the stream of interaction with its customers when it comes to the operating in the medium of voice. According to OPPO, the new tunes will be inspired by the "spirit of human-centric innovation and exploration". The musical trilogy has been designed to be played onboard aircraft during boarding, landing and in airport lounges.

I think they are particularly distinctive examples of classic Taiwanese compositions that never fail to remind me of Taiwan. I found it to be especially soothing to listen to and it also fit the destination really well.

https://www.youtube.com/watch?v=E81-Fx-WFc8&t=43 We needed to consider passengers emotions on their journey from relaxing in the lounge, to the anticipation of boarding, to the excitement of landing.

Co. Reg. Year: 2016 Youtube VideoID: Album:After The Rain . Straight after checking in to my hotel whether it was Honolulu, Brisbane, Port Moresby, Singapore or Bangkok, on came CNN in the background and that soothing weather music..miss those days and feelings too.

Nobody chooses an airline based on their boarding music.

Who can forget British Airways, which once rode a peak of pop culture popularity on account of its literally breathtakingly spectacular advertisements that used Aria, an electro makeover by Yanni and Malcolm McLaren of the Flower Duet from the 1883 French opera Lakm, to ramp up its audiovisual footprint. The soundtracks will also be played at other customer touchpoints such as SIA service centres. Julie's sonic branding came as the brand wasin the process of rebranding visually, and Two AM's partner and creative director Oliver Stutz saidit saw this as "a golden opportunity" to create a fresh sonic personality that would work hand in hand with Julie's visual transformation. Year: 2021 Youtube VideoID: Album: - Chinese Symphonic Century, Vol. It was hard not to hum or sing a few bars along.

always makes me feel nostalgic for the bygones. Year: 2021 Youtube VideoID: Album:Room With A View . One of the most impressive ones I find is AF, but not the recent ones but the two after they changed their logo like 10 years ago. The design draws inspiration from the original batik motif of the iconic cabin crew sarong kebaya, as well as 10 flowers native to Singapore. This content is not available in your region, Singapore Airlines is taking flight to a new tune in 2021, Singapore's 'Gardens by the Bay' installation attracts millions of tourists every year, Boom or a bust?

"The world can be yours" by telepopmusik and "Between us / Between the miles" by Aswefall. Its been 6 months since the inauguration of the new sound world of Singapore Airlines a soaring, premium sonic identity you can hear in boarding and landing a SIA flight, in the SIA lounges, on Spotify, and everywhere Singapore Airlines lives. Fun fact: they also have an official landing soundtrack. If you're looking for something to listen to at home that will remind you of prior trips, try listening to the 4-5 second jingle that the French railway SNCF uses before announcements in the stations. Id love to hear what other boarding music OMAAT readers enjoy! This is my favourite, air india's old boarding musicmusic courtesy to bhakti yoga, kiran murtiVery soothing someone wrongly marked to delta airlines in youtube though (indian instruments), https://m.youtube.com/watch?v=drKVXOHuhqQ, https://m.youtube.com/watch?v=6g-R_wx20W0. Now if only had tech skills or to food someone to combine them to listen to as one. The Batik Instrument served as the foundation for the project providing beautiful motifs and musical ideas. Garuda Indonesia boarding music got my vote, Or in gamelan version The best for me is still Air Serbias The wings of Europe! It is THAT emotionally stirring for me.

If you have no content its ok to not post. This enables Disqus, Inc. to process some of your data. https://m.youtube.com/watch?v=OPfO97EpLRk, For me its Qantas.

"The Sound of Singapore Airlines" is actually a nifty new trio of mini-symphonies: Singapore Airlines Landing Music, Singapore Airlines Boarding Music and Singapore Airlines Lounge Music. I am so blessed to have featured all of these in my travel videos on board these airlines, with the exception of Qatar Airways which I have yet to travel on. Pre-order and collect your items on board your next Singapore Airlines or Scoot flight. https://youtu.be/4W-gGDHK8uw. Audio branding basically means taking a logo to the next sensory level. Year: 2015 Youtube VideoID: Album:GHIBLI meets JAZZ ~Memorable Songs~ .

The other good one is STARLUX - the new Taiwanese airlines. Great post! https://www.youtube.com/watch?v=9PEdwilvUGw&t=268s, Also Garuda Indonesia's "The Sound of Indonesia" was amazing for me: https://www.youtube.com/watch?v=7Qs-9gsWyn0&list=PL4BEasiMHlzAytyksPRz5E3jHO2Anmhry&index=8. I thought only I was hooked on to Qatar Airways boarding music. :).

Year: 2018 Youtube VideoID: Album:Piano On Broadway 2 . https://www.youtube.com/watch?v=1fSwhdk-FaA The Best Airline Boarding Music: Here Are My 9 Picks, SkyWests Creative Plan To Hire Less Experienced Pilots, Airlines Look To Abolish 1,500-Hour Rule For Pilots, Please view our advertising policy page for additional details about our partners, For those working from home since the start of the pandemic, I feel like some kinds of music really help with productivity, and for the most part airline boarding music music is great in that regard; its intended to be relaxing without being distracting, For many of us this is such a nice way to be reminded of our favorite airlines. Additionally, SIA has produced a documentary, showcasing a moredetailed insight into the making of the SIA sonic signature. I used to hear this sparkling Dvorak serenade (though not for at least a year now): You have successfully joined our subscriber list. So you really make an article about boarding music and do not mention the master of boarding music, Austrian Airlines: https://www.youtube.com/watch?v=gFERBp9vEbU, Thank you for this topic

Notify me when the item is back in stock. PSA: LISTEN AT YOUR OWN DISCRETION, because the music may be stuck in your head for weeks. The old NW boarding music: https://www.youtube.com/watch?v=yH7RGbmB7WU. Jet Ariways' boarding music tops my list. I loved it so much that it actually brought tears to my eyes. Starts off the vacation on a nice relaxing note and lets you hang onto the aloha for a few more minutes before heading back to the mainland.

Unnecessary post. Here for millions to hear for many years to come. As for a proper composition, Rhapsody In Blue has got my vote. This is a truly stunning sonic identity that not only pushes artistic possibilities and technological capabilities, but most importantly brings collaborators from all corners of the world together to create something bold, innovative and unique thats going to live with the airline for many years to come..

@lucky, have you heard of Amazon Music and Pandora?

Nice list! It has nothing Turkish, or American.

Year: 2021 Youtube VideoID: Album:Crash Landing on You (Original Television Soundtrack) . 100% worth a listen!