GM designs and manufactures a few electric vehicles under its brands. 2023 CORVETTE Z06 PRICING IS MORE EXPENSIVE THAN EXPECTED, LS SWAP COMPARISON TEST SHOWS THE DIFFERENCE BETWEEN LOW AND HIGH BUDGETS, NO LONGER CONSTRAINED: CORVETTE STINGRAY 70TH ANNIVERSARY EDITION IN PRODUCTION, FORD MAVERICK LIGHTNING, RANGER LIGHTNING TRADEMARKED, BLACKLAKE XT-1 GOES HEAD TO HEAD AGAINST STOCK CHEVROLET SILVERADO ZR2, GM RESTORATION: AUTOMAKER MAY BE PREPARING ITS OWN FACTORY PROGRAM FOR CLASSICS, SCARY FAST FORD F-150 RAPTOR R WILL DEBUT ON JULY 18, 2023 Corvette Z06 Pricing Is More Expensive Than Expected, CARBON REVOLUTION CELEBRATES MILESTONE: 50,000th CARBON FIBER WHEEL GOING ON C8 Z06, 2023 CORVETTE Z06 WILL BE A TIRE SLAYING MACHINE, Ford: Maverick e Ranger tero verses Lightning Pea Mentor. Its actually kind of funny how dissociated the December 2020 announcement is from the rest of GMs core movements, as seen by the following quote: Were executing a focused, disciplined strategy to improve our core business and position the company for future growth, said John Roth, General Motors global vice president, Customer Care and Aftersales. As a trusted and well-established automaker, GMs new look could captivate consumers who are interested in electric vehicles, but still want an affordable option, according to a Gartner report. Is this heritage theyre hoping to combine with a modern, vibrant look actually a nod to as far back as the 90s? General Motors commercial EV brand, BrightDrop, announced a rebranding of its entire ecosystem of electrified products, including delivery vehicles, storage carts, and software. GM Trucks was the first to report on this odd situation after one of its readers who works at a GM dealer sent the site a tip. Clearly, this has been in the works for a while. Reviews around the Road & Track virtual office are mixed. While the square shape has been retained, GM now appears in lower case. | The new identity is accompanied by GMs Everybody In electric vehicle campaign, which lays out its plans to help reduce emissions and build an all-electric future. document.getElementById( "ak_js" ).setAttribute( "value", ( new Date() ).getTime() ); As part of our coverage of 2022s graduate season, were talking with a selection of graduates from around the UK about their work, practice and future plans. The shaded gradient now evokes the clean skies of a zero-emissions future, GM says. Extend the reach of high performing content by developing content that across all digital channels. The negative space underneath the m is a reference to the shape of an electric plug. As the saying goes you cant polish a and this is one such example. All rights reserved. Your email address will not be published. At the time, Barra also shared that FedEx had already signed on for the first 500 off the assembly line. The marketing makeovers for two of the largest automotive brands in the U.S. could set the stage for additional updates from competitors in the near future, particularly as car buying continues to move online and consumer demand for sustainability pressures brands to change direction. Everything We Know About GM's Huge New EV Plan, This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. A new marketing campaign will punctuate GMs shift to electric vehicles. Or is it something even more absurd, like GM Customer Care and Aftersales knew the corporate rebrand was coming and decided to launch the new-look packaging anyway because the costs were already incurred? The rebrand is a result of extensive global research and will help ensure a consistent brand image, no matter the product or geographic location..
Today, BrightDrops lineup of electric vehicles consists of three products: The EV600 and EV410 delivery vans, and the EP1 storage cart. Subscribe to Electrek on YouTube for exclusive videos and subscribe to the podcast. But what do you think? It was the first major change to the iconically blue, big-lettered (if not a bit boring) logo since 1964, and it certainly churned up many opinions, most of them unsavory. The logo also follows GMs pledge to bring 30 electric vehicles to market by 2025, including its redesigned Hummer EV, which will be for sale later this year. January 18, 2021, 2:40 pm. Updating its logo allows GM to bring awareness to its electric vehicle campaign and elevate its image as an innovative automaker. But perhaps the worst part of the entire saga is that the corporation just put the finishing touches on a multi-million dollar effort to rebrand GM Genuine Parts and Accessories, along with tuning up ACDelco parts packaging. Its been about a decade since GM has last tweaked its logo, but this update represents the starkest change in the companys 113-year history. The updated logo also aims to tie in the Ultium platform. Nothing to add that hasnt already been said. The most obvious change is the use of a lowercase gm in the logo, after previously only using capital letters. GM's first electric vehicles based on its new Ultium platform may quite not be ready for dealerships yet, but it's not wasting any time paving the way for upcoming models like the GMC Hummer EV and Cadillac Lyriq. By clicking the "Continue" button, you are agreeing to the Honda, for example, has already agreed to build electric vehicles for the North American market, that will be based on GM's platform. GM has been trying to convince investors of its own commitment to electric vehicles. While it's easy to summon the snark for branding changes and advertising campaigns, General Motors does face a not-insignificant challenge in the years ahead. But my colleagues seem less optimistic: Clearly, not everyone is on board. The updated logo rewrites its formerly capital letters to lowercase ones surrounded by a light blue outline meant to symbolize clean skies. Copyright 2022 Centaur Media plc and / or its subsidiaries and licensors. document.getElementById("ak_js_1").setAttribute("value",(new Date()).getTime()); Its Now Easier For Replica Manufacturers To Sell You A Brand New Classic, Chevrolet Performance Is Tasking The GM Tuner With Installing Electric Connect And Cruise Crate Motors And Batteries, Now You Can Finally Drop The 10 Speed Into Your Build With A Compatible LT-Family Engine, Heres How SEMA Says They Will Keep Visitors Safe. Police Shut LA Bridge After Takeover, Crash, My M3s First Autocross Did Not Go as Planned, 320-Mile Chevy Blazer EV Takes Ultium Mainstream, The Lucid Air Grand Touring Performance Astounds, Car Gear We Use: Auto Tools and Products We Trust. 
For its first major update in almost 20 years, the marques creative team collaborated with the British graphic designer. pic.twitter.com/7kCGzWu0Qj. Is it a much-needed change, a hamfisted attempt, a goofy design, or all three? Besides intel and Photoshop, is there any other logo this brings to mind? A second-generation version of Ultium should also help GM trim its costs, the company claims, with the goal of twice the energy density at less than half of what the current battery chemistry costs today. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on Reddit (Opens in new window), WHAT A 1,100 HP FORD MUSTANG CAN DO TO ENGINE OIL, WK2 JEEP GRAND CHEROKEE TO LOSE LUXURY TRIMS THIS MONTH. Collectively they'll help push the message that Ultium is the future of the automaker's range, which is expected to see 30 new EVs launched globally by the end of 2025. The new logo will not extend to GM vehicles themselves, but can instead be spotted on all of the brands corporate products as well as its website and social media. Required fields are marked *. The redesign also aims to be better suited for a digital-first environment, GM adds, in keeping with recent trends in the car branding sector. On December 9, 2020, literally one month before the new corporate logo was unveiled, General Motors Customer Care and Aftersales proudly unveiled the brand new GM Genuine Parts and ACDelco Parts packaging which was billed as part of a broader effort to rebrand and strengthen GM Genuine Parts and ACDelco.. GMs logo was previously blue and this shade has been kept for the update. auto marketing The ill-fated EV1 was the automakers first battery-powered vehicle, but was later killed off in a series of corporate decisions documented in the film Who Killed the Electric Car? In the announcement of the new packaging, there's a quote that doesn't age very well when you realize that it comes a month before the introduction of the new GM logo. Dont mind the flat blue version so much but the gradient option Ouch this is bad! by The 2022 GMC Hummer EV will arrive first, the so-called "Supertruck" hitting dealerships in limited numbers later in 2021. Gartner Terms of Use Those deliveries began this past December, followed by an order for 1,500 more in early January. There is also a flat version of the logo, with just a single shade of blue. Additionally, its evolving product portfolio and updated logo could capture consumer attention and drive them to its sites, which could help GM make up for lost auto sales during the Coronavirus pandemic. To succeed there, the automaker will need to persuade drivers not only that EVs are the equal of their existing gasoline cars and trucks, but that they can be better than them. With $27 billion already committed through 2025 to push electrification, though, GM can't afford for the charge to run out in the middle of its EV reinvention. The new ad campaign, relying on Gladwell and a bevy of actors to proclaim the inclusiveness of electric cars, is a far cry from GMs first commercial for an electric vehicle in 1995. New Honda Civic Type R: Where Are the Specs? rebranding. Never miss out on American muscle cars, trucks, and SUV news! Then, the company said, it envisaged Ultium-based EVs as potentially hitting up to 400 miles of range with the maximum installed batteries. SUPERFORMANCE, FACTORY FIVE, OTHER REPLICAS MORE ACCESSIBLE THANKS TO NHTSA, LINGENFELTER PERFORMANCE ENGINEERING TO TEST CHEVROLET eCRATE PILOT PROGRAM, CAMARO ZL1 10L90 10-SPEED AUTOMATIC NOW AVAILABLE AS CRATE TRANSMISSION. The battery will be able to deliver an EV that can go up to 450 miles on full charge, according to GM. The underline of the m not only links to previous GM logos but also represents the battery range, according to the company. Design in 2021 what will interactive design look like? It's only the fifth logo change for the automaker in 113 years.
40-percent of those EVs offered in the US will be pure electric, rather than hybrids. Looks like their logo was given to a Photoshop newbie with the brief: Play around with the layer effects, particularly gradients, bevel and emboss settings and see what you can come up with. More Than A Demon, Less Than A Hellephant, by The traditional white-on-blue, simple "GM" letter badge famously affixed to recession-era GM products has been replaced by a new, future-forward design. and June 16, 2022, 1:42 pm, We live in a great time for vehicle performance, and Muscle Cars and Trucks is your source for performance car and truck news brought to you by three automotive media industry veterans.Learn more, 2022 Tri-Power Media, LLCHomeContact MC&T!About Muscle Cars & TrucksPrivacy Policy. As part of its push toward an electric future, GM released a new logo. See more: Or Was It Meant To Be A Refreshed Sixth-Generation Interior? The newGM Genuine Parts packaging went on sale in the fall. GM has been loudly trumpeting its multibillion-dollar pivot to electrification for months now, while keeping an eye on the meteoric rise of Teslas stock price. By now its safe to say weve all seen the new GM logo unveiled earlier this month. Up next will be two new versions of the Chevy Bolt, the automakers mass-market electric car that has been on sale since 2017. While the first GMC and Cadillac models will be relative outliers, then, what comes after will be targeted directly at GM's volume sales. Vehicle Imagery licensed from EVOX Images. Teaching my son to read with phonics hed pronounce the lower case as a soft g as in dog, and soft m as in mum. "Were executing a focused, disciplined strategy to improve our core business and position the company for future growth," said John Roth, GM Global Vice President of Customer Care and Aftersales, in the announcement of the new packaging. The company says it is coming soon thouigh. Apparently, the all-new packaging is just the first of several activities planned for 2021 to bolster the market share of GM Genuine Parts and ACDelco, I wonder if another task has just been added to that list.The old GM logo. When the automaker announced the new logo, it was clear that the emblem was appearing first in digital media. Gartner Terms of Use Our website uses cookies to improve your user experience. Im afraid this is utter shonk. Please confirm your subscription to Verge Deals via the verification email we just sent you. WILL THE FORD MUSTANG DARK HORSE BE THE NAME OF THE BLACKED OUT PACKAGE? Notify me of follow-up comments by email. The underline has been shortened to just the m, in a nod to the companys recently announced Ultium electric vehicle battery and platform. GM Rebrands For Ultium EV Future - New Logo For A Huge Electric Challenge. The sleek, modern makeover could signal GMs vision for the future of the auto industry, including how consumer preference for electric vehicles could continue to grow. It'll involve reassurance on factors like range-anxiety, where and how to recharge, and navigating the evolving tax rebate and incentives system in the US, which can have a significant impact on overall vehicle pricing. Save my name, email, and website in this browser for the next time I comment. Don't worry, we don't spam. From now on, BrightDrops delivery vehicles drop the EV in favor of Zevo which is a nod to both Zero-Emission Vehicles (ZEVs) and EVs. The makeover is similar in theme to Kias recent rebranding, which saw the auto brand transform its logo to look like a signature, as it focuses on personalization and modernity for the new year. When GM CEO Mary Barraannounced the new divisionat CES 2021, she also revealed BrightDrops first vehicle the EV600 named after its 600 cubic feet of cargo space. Registered office at Floor M, 10 York Road, London, SE1 7ND. GM-Trucks.com noticed that the new packaging rollout includes the now-defunct GM logo. Perhaps avoiding what's trendy in this moment will give the logo better staying power, as GM has only changed its logo a handful of times and tends to keep them around for quite some time.
The new logo is intended to evoke "the clean skies of a zero-emissions future and the energy of the Ultium platform," General Motors says.
