Grin unfortunately does not share any information about pricing on their website as the pricing is completely customized.
And since they did so well for you, you can then do a Lookalike search for the next round of campaigns. That often means your campaign guarantees authenticity and social proof. The data that GRIN provides has helped us narrow down the profile of our more successful influencers, and the influencer search tool then allows us to find lookalikes for that profile. The people who walked us thru GRIN from day one were very helpful and easy to work with. Each platform has a general formula for determining base rates. GRIN works with these users and organization types: Mid Size Business, Small Business, Enterprise, Freelance, Nonprofit, and Government. Grin gathers all the registered users from your eCommerce website and then gathers information about their social profiles to generate a list of potential influencers and their relevant statistics. Because its so tightly integrated with your eCommerce, the reporting function has a real time counter of sales: when you see that right along side your actual spend and the Influencer Media Value of the campaign, you get a very clear picture of what youre getting for your money. GRIN is the all-in-one content creator management platform helping companies build more valuable brands through the power of creator partnerships. SocialBook is an extremely powerful, end-to-end influencer marketing management software tool. If youve ever scrolled through a social media platform and searched for, When you find that perfect influencer, everything just works. The influencers not being in a network. I always make sure to ask influencers their number because we can work backwards from there.. Theres nothing this review can do to improve it. like SMS and Slack, because a lot of influencers are much younger than you and dont check their email. Please confirm with the vendor website before purchasing. Or maybe its because the companys foundersBrian Mechem and Brandon Brownboth came from the marketing world.
We needed a better tool to have us track influencers' progress through our program. Please reach out to one of our awesome GRIN experts for more details and to discuss what model will work best with your existing influencer program. GRIN also includes product seeding, content management, sales tracking, and more. For every SaaS influencer marketplace thats matching influencers with brands via algorithm, theres a critic out there decrying their use. Thank you for the honest feedback, Kristen! This review was submitted organically. Within weeks we had a few campaigns up and running and its something we use daily to find nee influencers to receive free product and promote our brand. There were too many influencers to just manage on Google Sheets. GRIN also recommends this free guide: Creating great perks is one of the best ways to prepare for creator negotiations. All Rights Reserved. Campaigns with the, Once youre ready to hit the ground running with your influencer campaign,.
from our influencer marketing. Armed with your marketing priorities and performance data, your creator fee structure will take shape. For example, if a brand wants an Instagram post, the creator may need to develop a short reel, a story, or a photo post, while a YouTube request would require a longer video. The IRS requires businesses to record any income generated from barter transactions in a 1099-B form. One such scenario occurs when you have a creator that youve worked with for some time, and they consistently create content that is more artistic than anything you can produce in-house. What does your current influencer program look like? For those that want to search the old-fashioned way, Grins searchable database includes influencers from three channels: Instagram, YouTube, and TikTok.
It's great if you use Instagram influencers, not great for anything else. Although, its not a mass email: Grin automates the outreach process, starting with a template and then emailing each person individually, from your own mail domain. And youll know what the products are, toogood information if you wanted to send a gift to get someones attention. Q: What languages does GRIN support in their product? It is, in a word: Cool. Who gave the best return on investment? In general, the platform that the content will live on depends on what type of content you need in the first place. Huge creator database, creator search, report builder, email templates + sequences, all the new integrations such as Klaviyo, (branded email templates!) And a third way is to use the platform to create a landing page for influencer applications. software like Shopify, WooCommerce and Magento.
The Grin philosophy is that influencer marketing is marketing to the influencer. And all the emails look like a personal one-to-one message. See how GRIN can handle tax documentation for you, giving you time to focus on what really matters. It was incredibly difficult to deal with the software for us and our influencers, especially trying to get their social media connected. Sure, theres Discovery like we all know it includedsearches for influencers based on criteria you setbut any company thats already got a decent customer base can recruit from the people whove already bought your stuff.
But the moment you lose sight of that relationship dynamic is the moment the doldrums of inauthenticity begin to set in. Before you invest in these macro and mega influencers, its important to check the quality of their engagement. It TVPage is the influencer marketing platform for eCommerce, where brands run campaigns that leverage creators (influencers, employees & customers) to generate authentic product content. It organizes everything into workflows which means that users will never get lost. Though its been around since 2014, Grin feels like something that was very much conceived of right now. You can do those things, of course, but thats not the reason influencers have value. For a single image Instagram grid post, a general formula to follow is: 10 x (number of followers/1,000) = $ rate per post. Trusted by SMBs and Fortune 500 companies, Ambassador makes the referral marketing simpler.
The world's #1 Referral Marketing Software, Ambassador is changing the marketing landscape by empowering marketers to attract customers, referrals, and revenue by leveraging the power of word-of-mouth. ), and the platform could have served a wider audience. Whenever you pay a content creator in cash, youll need a completed W-9 so you can file a 1099 for them. Lots of features and great user friendly interface. Thanks for the download. No incentive was offered. Marketplaces are transactional, and while theres nothing inherently wrong with that it also means the best you can hope for from a platform like that is a mechanism for smooth and beneficial transactions. Ease of use to find and reach out to new influencers. Because these talks with a new person can be awkward, its important that you initiate the conversation by asking them about their rates. Because of the individual nature of pricing, its fair to say that Grins customer base doesnt trend toward any size, small, medium or large. My only request is that the filter feature needs an option for "both/and," i.e. If a creators rates are more than your budget, that doesnt necessarily mean that they wont work with you. Because this brand-creator relationship is strong, you can verify ROI before payout. The success of your influencer program relies primarily on the genuineness of your creators. Disclaimer: The pricing details were last updated on 17/10/2020 from the vendor website and may be different from actual. However, we are here to say that Grin is a model of how to do things right. Build a trusting relationship with them, and all else falls into place. You are here: This platform is only good for Grin. According to Neal Schaffer, a marketer can determine the general rate for a TikTok content creator with the following formula: 25 x (number of followers/1,000) = $ rate per post.
A pay-per-post arrangement is most common among influencers with 10,000 or more followers, including: For brands whose primary measure of ROI for influencer marketing is revenue, commission-based payments can be an excellent way to track sales and encourage content creators to develop conversion-worthy content. Analyze any influencer on Instagram, YouTube, or TikTok. Grin Technologies Inc. 2021. Were not here to say that marketplaces are bad, or that theyre ineffective, because there are many weve reviewed that are just plain great products. GRIN provides training in the form of documentation, live online, and webinars. The more experience you have with these compensation packages, the easier it will be for you to negotiate successfully with potential partners. The cost of each post may vary from less than $10 to thousands of dollars. And you have to pay more for better features. These categories include: As a general rule, the more followers a creator has, the more expensive they will be. Look for meaningful comments, relevant shares, and ongoing user-generated content initiated by that creators posts. It can be easy to get overwhelmed by W-9s and 1099s for all of your content creators, especially if youre working with a large group each year. We switched to GRIN mainly for the ability to track, sort, and tag influencers, and we have been so pleasantly surprised by how many other problems GRIN has allowed us to solve. As such, its appropriate for your evergreen creators to be on a different pay structure than those who are seasonal. Happy to hear that the GRIN team is helpful and easy to work with. Overall: I have been a GRIN user for over 3 years, and will stay a user, the experience has been 10/10, and their customer support is unmatched! The automation features. Plus, it will also give you enough data to assess the performance of the influencers. The idea behind Grin is to capitalize on that influence, but not in a transactional way.
Brands and agencies that run influencer marketing campaigns. Its essential to get to know them and establish a mutually beneficial working relationship. For example, your evergreen creators (those you use regularly) produce content at a higher volume than your seasonal or one-off campaign content creators. With SocialBook you can do the following: They will first look to find out as much about your business before they can offer you any kind of quote. And like anything in life, determining creator compensation packages will become easier with experience.
How to scale your influencer program via testing, Influencer Rates: A Guide to Predicting Influencer Marketing Costs. Join us as we sit and chat with experts across all industries and fields to help you maximize your marketing potential. Common factors that affect influencer rates in 2022, What are the different ways brands pay influencers?, Tax considerations when working with influencers, Key takeaway: There is no set price to pay influencers., The Dos & Donts of User-Generated Content Rights in Influencer Marketing, How to Collaborate with Influencers and When to Let Them Go, Influencer Contracts & Agreements How To, The Industry-Specific Approach to Influencer Marketing Report, Nano influencers (1,000-10,000 followers), Micro influencers (10,000-100,000 followers), Macro influencers (100,000-1 million followers), Mega/celebrity influencers (1 million or more followers), What platforms and media the brand will use the content on, Whether the brand can alter the content in any way, The goals of your influencer marketing program. Another common scenario in which a pay-per-post arrangement may be ideal occurs when you want to partner with influencers that have massive, engaged audiences. Marketers who use commissions as their preferred compensation package typically work with: As your creator management program grows, youll most likely need to use a combination of all payment types. There's not much that's missing in this platform! But in order for your perks to be enticing, you need to know as much about your potential partners as possible.
What is a typical commission rate for influencers? here to say that Grin is a model of how to do things right. I think our favorite feature is the reporting view which you can separate by campaign-- so much data! In general, we recommend using the TikTok formula again, but if the content ask is much longer (5+ minutes), brands should increase the overall rate. This is essential for making good business decisions from analyzing data. So glad that you are leveraging the creator search engine to find the right influencers for your brand. If you research Grin, you will see that they boast a very good reputation. Its sleek and minimalist.
Overall, I dont recommend this software because its too glitchy and underdeveloped and ended up causing us a lot of frustration and costing us time. Thank you for the honest feedback, Mike! I'd like to be able to isolate from my list using two different filters at the same time so that I only see influencers who meet both criteria. Whats critical to keep in mind is that knowing your content creators well will keep your partnership from being transactional.
These days, its harder than ever to reach your target audience. And in time, youll be able to tweak your budget to boost results and grow your brand. We don't charge per campaign, and we don't limit your content generation with budget restrictions. Since blogs can take a much longer amount of time, the rate for one of these posts is generally much higher. There are a few main factors that will determine how much the cost increases when it comes to gaining content rights: Depending on your brand and its deliverables, you may be able to offer partners several attractive perks. GRIN offers support via business hours, 24/7 live support, and online.
Our software integrations allow you to consolidate costs and other software onto one platform and minimize hours dedicated to your program. GRIN offers customer report building dashboards to view your entire program's performance and drill down to individual product or influencer performance for real ROI in real time. I want to be able to filter by a certain campaign AND a tag. Creator search is great, easy to sort / filter the audience of the creator you want. Vendors who bid for placement can be identified by the yellow flag button on their listing. Compensation is one of the most important topics during creator negotiations. GRIN is a fully customizable platform that is built for the needs of your brand. The nature of each influencer campaign can also impact how much a creators participation is worth. Influencer Marketing Hub Influencer Marketing Platforms Grin. In other words, the size of their audience does not necessarily have anything to do with their value. This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. If you identified KPIs for measuring influencers, you can very easily find the ones worth working with again.
With Our team integrates with yours to ensure proactive, real-time communication while creating authentic, data-driven campaigns that get to the heart and soul of your brand story. For example, if you visit G2 (a crowdsourced review site) you will see that they receive good reviews from happy users consistently. Lather, rinse, repeat, organise them into groups and head your way over to messaging to start emailing them en masse. A product exchange is technically bartered services. With our custom options, the cost of GRIN depends on your specific needs such as number of users, number of influencers and the varying functionality you will need for your specific program. Our model is to grow with you, and help your program scale. And it does so at a high level, so that even the largest of organizations (whether thats a global brand or a big agency) can integrate it seamlessly into their existing systems. Q: What kind of support options does GRIN offer? Happy to hear that GRIN helps you keep track of your creators so that you can make data-informed decisions. Pros: So much to love! GRIN provides a custom pricing for their software. The outreach works like an automated email campaign: influencer who dont open a message get a follow up a few days later, and then a few days after that. The only exception is if you paid them less than $600 in any given year. Gifting products, tracking sales referrals, and finding influencers from your own customer base extend the use of what is already a full featured product. If youre going to use affiliate marketing techniques, make sure to choose your team wisely. Aspire was way too expensive and was limited to only the influencers that belonged to their network. Just because you or another creator thinks one thing is a great perk doesnt guarantee that it will be to another person. Consumers can tell when someone is only in it for the money. While it is easy to use, it offers all the main features that a top-tier marketing management software should offer. However, there are some key scenarios in which paying for each post may be your best approach. It offers all the major features that a top-tier marketing management software should, and organizes it all into workflows so that users never get lost. It becomes very limiting if working with youtube or tiktok influencers. Seasoned creators know how to balance high conversion tactics with authenticity. 1) Search a real-time database Capssion is a platform connecting brands and agencies in the fashion, beauty and lifestyle industries with social media influencers and content creators to create impactful content. While there are a number of variables that can affect this percentage, a typical rate for influencers is around 10%. Gaining permission to use a creators content on your own social accounts or in other marketing efforts will require a larger investment. Enhance the overall value of your brand by hiring the right influencer, //images.saasworthy.com/hypeauditor_9031_logo_1598855223_lbi6e.jpg, //images.saasworthy.com/hypeauditor_9031_homepage_screenshot_1598855223_g4syx.png, //images.saasworthy.com/holo_9372_logo_1629777735_1cajo.svg, //images.saasworthy.com/holo_9372_homepage_screenshot_1629777735_uoeh6.png, //images.saasworthy.com/intellifluence_37621_logo_1648452878_vatja.jpg, //images.saasworthy.com/intellifluence_37621_homepage_screenshot_1648452878_oi1za.jpg, //images.saasworthy.com/publicfast_8741_logo_1631864549_eg8xn.jpeg, //images.saasworthy.com/publicfast_8741_homepage_screenshot_1631864549_sy7by.png, //images.saasworthy.com/buzzguru_33459_logo_1638429233_gzbtr.png, //images.saasworthy.com/buzzguru_33459_homepage_screenshot_1638429233_jnka2.jpg, //images.saasworthy.com/moonio_34752_logo_1640156078_jhl14.jpg, //images.saasworthy.com/moonio_34752_homepage_screenshot_1640156078_v0dd4.jpg, //images.saasworthy.com/hollyfy_34865_logo_1640156903_ruzey.jpg, //images.saasworthy.com/hollyfy_34865_homepage_screenshot_1640156903_9k1rz.jpg, //images.saasworthy.com/reachr_7059_logo_1642505381_gxdch.png, //images.saasworthy.com/reachr_7059_homepage_screenshot_1642505381_vpiq5.png, //images.saasworthy.com/favikon_38792_logo_1655188980_rkr1s.png, //images.saasworthy.com/favikon_38792_homepage_screenshot_1655188980_nkfx3.jpg, By clicking the button above, you agree to the, And Many Other Features Only Available to Logged In Users. If youre sending products as payments (or having influencers do reviews), the product selection process, and fulfilment, can also all be automateda huge time saver. Followup features.
Right now, if I input both fields into the Filter tool, the system shows me everyone in the campaign and also everyone with that tag. Creator types that appreciate free products in exchange for social media posts include: As the name implies, a pay-per-post arrangement requires you to pay a flat fee per creator post. But before you assume someone with 500,000 followers is worth a high flat rate per post, its critical that you examine the quality of their engagement. However, brands that have long and successful partnerships with specific content creators may offer them a higher percentage commission for excellent work. Furthermore, those posts are great for repurposed content in paid ads, email, and more (production costs that you would have had regardless). Perhaps the Grin philosophy is a function of the companys age: theyve been around since 2014, a few years before influencer marketing was a thing anyone outside of marketing was talking about. Dont hire influencers that have no influence, use SocialBook.
Product exchange, also known as product seeding, is a compensation strategy that includes no cash transactions. What youre presented with, then, is a list of potential influencers and their relevant statistics, all of whom have already purchased and enjoyed your products before. Where are you looking to take it?
To gain insight into a creators engagement rate, perform a deep dive through their posts to determine the quantity and quality of their follower engagement. 2022 Slashdot Media. And not just their own technology: Grins focus is on eCommerce businesses with integrations into some of the major shopping platforms. Their value is in the authenticity of their endorsements.
Grin does a great job at being an all in one for your influencer marketing needs. Check out our influencer marketing toolkit and get a free budget calculator, influencer posting guide, campaign performance tracker and more! As a result, their audience is more likely to trust the creators product recommendations and industry advice.
If youre trying to market your eCommerce business, theres really no other platform to look at.
I wish there were more features built out. We have been SO impressed with GRIN.
Our in-house experts will assist you with their hand-picked recommendations. Lastly, you can also use it to create a landing page for influencer applications as a type of recruitment tool.
SaaSquatch helps companies increase their revenue through referral and loyalty programs. Treating them as true partners and offering them perks that you know theyll enjoy will strengthen the relationship, leading to amazing content and the potential for lower costs. Grin takes everything you know you want from an influencer marketing platform and integrates it with your e-commerce platform, unlocking features you didnt know you needed. But well certainly try. Once that first message has been sent to an influencer, their profile is moved into the Grins CRM section (or, more accurately, its IRM section). There are a couple of elements that can impact a YouTube videos cost, including the length of the video and whether the entire video is about a brands product or it is merely a mention in a video largely about something else. A common accolade that Grin receives is how easy it is to use, which should in no way be construed to mean that it doesnt do all that much. The content is shared with creator audiences on social, indexed by Google and drives new organic engagement and SaaSquatch is a loyalty, referral and rewards marketing platform providing mid-market and enterprise businesses with a centralized platform to track, manage, and reward referrals from their advocates.
Customer support typically did not resolve issues. The target customer here is a direct-to-customer e commerce company, regardless of their vertical. In this way, Grin becomes a closed system of success, each action informing the next and building upon it. GRIN integrates with: Box, Google Drive, Dropbox, Microsoft Excel, Facebook, Gmail, Google Chrome, Hedgehog, Instagram, Magento, Microsoft Outlook, Microsoft 365, PayPal, Salesforce Commerce Cloud, Shopify Plus, Shopify, Slack, TikTok, WooCommerce, and YouTube. More direct competitors with Grin may focus their efforts in the same direction, but many of those platforms can have an opportunistic feel to themas in, Hey, influencer marketing is a big thing right now, lets cash in on that. Of course, there are platforms that do just as Grin does, paying attention to the softer, gooier side of influencer marketing, but thats a much narrower field. Being able to create multiple links for creators!
We're no longer spending time tracking people down in Instagram, checking through our DMs to make sure someone shared and tagged us in a Story, searching through the explore page for new faces, etc. When it comes to negotiating with content creators, the fact of the matter is that there are so many factors that can affect price, so trying to set one fixed rate can lead to frustration. Influencers become influential because they have created a trusting relationship with their audience. Thought Grin would be a better fit as we needed more features. GRIN has essentially removed the trial and error (and the time associated with trial and error!) Again, according to Neal Schaffer, an ideal formula for a blog post may be: 60 x (number of unique visitors/1,000)= $ rate per post.
Youll get a birds eye view of where you are in the life cycle of each person; drill down to a profile and youll see your entire history with that influencer. In a product exchange, creators accept free products and samples for promoting your brand. GRIN solves problems you don't even know you have! It was way too glitchy and underdeveloped. And if cash payments are your main way of rewarding creators, having this established communication keeps the content authentic. From affiliate and influencer marketing to athlete endorsement, product gifting, and ROI tracking, our software handles it all. If you do your research on them, youll find that their rep is very good.
Please check your email for the link. We believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission. We have a community of influencers and a software suite to help brands scale their influencer marketing Q: What kinds of users and organization types does GRIN work with? With the coronavirus pushing much of the world indoors, e-commerce has become a necessity. When a creator has strong engagement metrics, they generally have greater connections with their followers. Grin adds a new spin to influencer discovery with its eCommerce integrations. Of course, these are just estimates, and you should review them on a case-by-case basis. DocuSign integration. Easily find new influencers from a pool of your registered customers, Integrate influencer generated content library with e-commerce platform, Understand true ROI with real time tracking of sales/referrals, Best for: E-commerce businesses of all sizes, For every SaaS influencer marketplace thats matching influencers with brands via algorithm, theres a critic out there decrying their use. Establishing your fee structure doesnt have to be an awkward conversation between you and your creators, though. Audience engagement is a strong indicator of a creators ROI. All in all, it is a great tool for marketing an eCommerce business. Grins longtime presence on the influencer marketing scene means its had quite a bit of time to build up a reputation.
Expensive creators will sometimes lower their rates for fewer posts or additional perks. GRIN is an all-in-one creator management platform that enables businesses to discover and recruit influencers to enhance brand marketing across the board. Influencer marketing became ubiquitous not because it was a cheaper alternative to celebrity endorsements, or because its just a more effective way to target advertising to specific audiences.
Negotiating with content creators and identifying a fee structure is often one of the most challenging parts of scaling your influencer program. GRIN influencer recruitment suite allows businesses to find the right influencers based on audience, demographic, and even customer influence. GRIN is the only creator management platform that provides a comprehensive reporting dashboard, a custom report builder and gives you the most detailed analytics on your creator programs from the campaign level down to the individual creator level. Grin integrates with major social media channels, as youd expect, but it also finds its way into your enterprise infrastructure seamlessly: These integrations also show up in some unexpected, yet clever, places. Years of executing campaigns have helped us shape strong direct relationships with influencers, bloggers, and other Finding influencers who deliver results should be simple!
However, if youre looking for a story or reel that more closely resembles a TikTok video, use the TikTok formula to account for the extra content production requirements. Without experience, it can be difficult to know whether your creators are overcharging. How large is your organization? But youll start building out a content gallery, with every photo and video available for downloadfor posterity, if you like, but also to repurpose. Theres somewhere north of 100 million influencers you can search, and roughly 37 million of those profiles include email addressesmeaning you can contact them directly from Grins messaging system. It looked the best!
All rights reserved. We are saving so much time! When itemizing these costs to lower your tax liability, make sure to confirm all expenses with an accountant or business attorney before filing your taxes. Having all that data available also gives you a very clear idea of each influencers performance: who converted the most sales?