Is the convenience of ordering what you want in multiple sizes to ensure the best fit worth $7 to you? If probably get M jackets and coats if you're planning on layering heaps underneath.

Anyway I tried them on and they were huge! Lets find out why. As well as helping shoppers find the right bra size, the tool also points out why a current size might be resulting in problems, ideally setting them up for success with all future bra purchases.

This can make things trickier for shoppers, which is why Uniqlo includes a guide that explains its measurements in comparison to standard sizing. Tell us about your role what does a typical day look like? Rebecca Parker is a standard UK size 14, and yet she couldnt pull a pair of size 14 jeans over one thigh. I find it safer to buy in store and try it out, and to err on the side of trying something a size smaller. I ended up getting a size small for the pants and a medium size for the coat. So I'm not sure whether I should go for a small or medium size. But even this does not mean a good fit is guaranteed. Leading marketing provides an opportunity to address all aspects of [], Retail brands are reportedly set to ramp up promotions and discounts in the coming weeks as the impact of inflation takes its toll. Uniqlo charge a $7 returns processing fee for online orders. As well as telling you the right size, it will also indicate whether the overall fit might be snug, true to size, or loose. I tried measuring myself and came up with a small, but when I asked customer service, they said a size 10 would be a medium. This example might seem out-dated in comparison to other digital size guides, and sure enough, its not exactly the most innovative. In Aus the same size shirt would be the right length. The greater need and desire for a well-fitting bra could also outweigh frustration over measuring. I'm always an "XL" in Uniqlo's menswear in Japan, but here in Australia I take an "L" in t-shirts and button-up shirts. I suggest a size small though it's hard to say as clothing sizes differ so much everywhere, even within a brand. Japan, Hong Kong and Singapore adopt Asian sizing which is generally one size smaller than Aus sizes. The illustrations add a quirky element, bringing to life physical differences. This weeks includes news about ad spend, app engagement, email conversion, and more. So the jacket youve bought could be too loose. In March this year, H&M came under fire when a disgruntled shopper brought to light issues about the stores sizing policy. https://faq-au.uniqlo.com/articles/en_US/FAQ/Return-Information/?l=en_US&c=category_uq%3AUQ_C1_7&fs=Search&pn=1. Starting with the type of bra that best suits the individuals needs, the tool asks users to measure themselves, as well as a wide range of questions relating to how their best fitting bra currently fits. Moving forwards, the guide then asks for additional information like height, and how you usually like clothes to fit. size 8, 10 etc. small at Cotton On but medium at Valley Girl.). EMEA/USA: +44 (0)20 7970 4322 |email: subs.support@econsultancy.com. Hard for me to help, as a guy, but I've recently bought quite a few things from them and have tended to find their sizing fits me pretty well and I'm tallish (5'11") and slim with reasonably long arms and legs.

I'm 160cm and usually a AUS size 10, which can vary between a small or a medium depending on what stores I go to. I was looking at some pants and picked out something I thought would be small for me (it had the number of inches on it) but I thought maybe I might just squeeze into it no harm trying. As a result, M&S has strived to replicate its in-store bra fitting service online, with a comprehensive and surprisingly detailed sizing tool. If it's a skirt or short pants you may be thinking about waist more, with a top thinking about bust. I'm the same as you usually a 10 in number size, top and bottom, but measure closer to an M in Uniqlo. (e.g. Unsurprisingly, size and fit remains a big issue for ecommerce retailers, with consumers unable to try on items, and wrong-size purchases contributing to high return rates. Thanks for all the help guys! The tool then compares data from this brand to the pair that will fit you best. You can check sizing, measurements on their web site. I also don't have any Uniqlo stores near me, so going to the store to check, or getting both sizes and returning the one that doesn't fit wouldn't be feasible. You could be a medium depending upon the style. I tried an xl v neck jumper there two days ago and couldn't get that past my shoulders!! Joyce knew he wanted to be a marketer from an early age and describes his current role as his dream job. With this in mind, weve rounded up someof the best online size guides out there, together with the reasons why they work so well. Luna Sandals is a similar example to Nudie Jeans, in that it involves a manual measurement (that the shopper must make) rather than a digital one. Hope that helps. Registered office at Econsultancy, Floor M, 10 York Road, London, SE1 7ND. I'm a S here but definitely M bordering on L in Uniqlo Japan. Most size guides are solely designed to combat wrong-size purchases, but M&S bra size calculator aims to solve a wider problem. Tried on a shirt in jp Uniqlo today and it was much too short in the sleeve. The sleeves are shorter on the Japanese shirts, too, in my experience. Any references on this? Genefa Murphy is CMO of Five9 a cloud-based contact centre solution. Yes, most "Asian" sizing is smaller than Australian. That is something to think about, as if you want to buy something Uniqlo from eg. There are ways to combat the problem, however. At Econsultancys Q3 Briefing, senior marketers from SAP, LOreal, Haier Europe and Metro Bank discussed how their teams can best upskill in order to embrace change. I think it can vary depending on what you buy there but in general they make things a bit bigger and sometimes a lot bigger. If you are looking for long sleeve or long pants I would consider your height as this will be a big variable in the sizing. I got the Marimekko pants in M based on measurements but would definitely have been fine in the S too. Eventually, the guide recommends what size to purchase, based on the information you entered plus info from thousands of similar shoppers. Mine too. The issue of size is not quite as complex for footwear retailers as it is for fashion. This allows you to compare your own foot to the actual size of the sandal, indicating how much room there should be behind the heel, in front of the toes, and so on. Dont forget to check out the Internet Statistics Compendium for lots more too. Interestingly, it does this by comparing its items with an existing pair of your favourite shoes. It involves an interactive guide, which asks shoppers a few key questions to help narrow down to a size. Thanks for the tip will keep it in mind for next time! Swedish denim brand Nudie Jeans is another retailer that uses shoppers existing clothes as a way of determining the best size and fit. With each collection released in the past decade, the former Spice Girl has continued to impress critics, leading to the opening of two landmark stores in London and Hong Kong, and hundreds of department store concessions worldwide. I wear L size t-shirts bought in Oz no problem but find L in uniqlo too neat across the shoulders especially, and the 'gut" so I find xl in uniqlo the best fit. Whilst it won't help the op, it may help guys in the future:- I'm in Japan just now so have the luxury of trying before I buy. In comparison to Aldo, which does the hard work for you and collates its own data, it feels far less sophisticated. Whereas it won't matter so much for short sleeve where you'll probably be more concerned with width. And usually with outerwear you want it looser, but some people like looser looks in general. After entering height and weight, it asks about belly shape (and hip shape for women) which is an unexpected but ingenious little detail. It was 10 years ago that Victoria Beckham first launched her own fashion label. One strategy is online sizing guides, which can help consumers to find the right fitting clothes and shoes. I'd recommend getting S unless you prefer a looser fit/baggier look. The sleeves are shorter on the Japanese shirts, too, in my experience.

If their women's sizing is similar, I'd go for the S; Looking at their returns policy, it appears they're happy to take goods back (for a $7 fee) via post, so you do have that option if it doesn't fit. For example, if you live and die in Converse, you can select this brand as your best fitting pair. I get button-up shirts in M because I have broad shoulders but S for everything else. Onto the process itself, and from how the cups fit to additional details on the size of shoulders and cleavage, it is impressively detailed. When you click on the size guide which gives an overview of shoe sizes in comparison to measurements it also gives you the option to double check by printing off a shoe template. but not sure how their sizing is. E.g. Shoppers will need to have a measuring tape handy, as well as be willing to go through the process of manually measuring their own clothes. This week were hearing from James Joyce, marketing and brand director at digital commerce agency, Astound Commerce. This brings in an element of personalisation, hinting that not everyone likes their clothes to fit in the same way. Uniqlo doesnt use typical UK sizing, e.g. I then tried comparing size charts from other stores I go to and came up with a medium.

Instead of trusting in invisible data (with no guarantee that it is correct), Virtusize at least ensures that the measurements you enter will be correct, perhaps resulting in a more accurate outcome. I'm 160cm and usually a AUS size 10. I recently chatted with Genefa to find out more about her role, Five9, and the impact of AI on customer service. Hoping for the best! Finally, with the tool being one of the lengthiest and detailed in this list (and including a prompt to shop the right size at the end), it is likely to result in conversions from those who complete it. Considering they're a Japanese brand I believe, it makes sense that their sizing would be on the smaller side; for reference I wear either an M or an L in most t-shirts these days, and in Uniqlo stuff the M fits me pretty much perfectly. After all, most feet are pretty similar in size and shape, with the issue usually extending to whether the shoe itself comes up slightly snug or a little loose. Hi, I'm looking to buy some clothing items off of Uniqlo for the first time but not sure how their sizing is. However, Aldo ensure that shoppers know this kind of information before ordering, using True Fit technology to determine how a shoe might fit. This is that a lot of women continue to wear the wrong bra size, largely due to reluctance in getting one properly fitted (rather than fault on behalf of the retailer). YMMV. Again, there could be some reluctance or drop-off when users realise they need to physically measure themselves, however this might be more expected when it comes to bras than other items of clothing. If the item is meant to be body hugging, go for a medium, if its a loose style go for a small. Copyright 2022 Centaur Media plc and / or its subsidiaries and licensors. for women. Learnt this the hard way after i hauled a few Uniqlo pieces in my usual size without trying and found that ALL of them dun fit. Im size 8 or 10, XS or S, but a small woollen jumper from them is fairly tight. Yes, Uniqlo adjusts sizing for different markets. Having said that, there is a reassurance that comes from measuring clothes yourself. Each item sold has exact measurements. However, it does bring a little extra fun and quirkiness to the process, as well as giving shoppers the reassurance that theyre ordering exactly the right size. I find the sizing 'neat'. Machine Learning and Predictive Analytics, Direct-to-Consumer (DTC) Best Practice Guide, Third-Party Marketplaces Best Practice Guide, Achieving Omnichannel Excellence Best Practice Guide, E-Learning: Fast Track to Digital Marketing, E-Learning: Fast Track to Modern Marketing, 2022: New normals for digital marketing and ecommerce, Fast Track Ecommerce and Online Merchandising, Fast Track Creating Outstanding Customer Experiences, Fast Track Psychology for Digital Marketing, (View All Digital Marketing Training Courses), A review of Victoria Beckhams new international website, Behind Kylie Jenners success in a saturated cosmetics industry, Why the Love Island & Missguided partnership was a multichannel triumph, A day in the life of marketing director at an ecommerce agency, The best digital marketing stats weve seen this week, Five9s Genefa Murphy on the role of the contact centre, IVAs and AI, Promotions and discounts: UX/CX considerations for ecommerce brands, Three marketing trends shaping the influencer industry in 2022, Marketers on future-proofing their teams: data literacy and mindset underscored.

If i wear M in Aus I'll need to get L in JP/SG/HK for the same clothing item. In regards to the coat, it ended up being a bit more baggy than I would have preferred, but not too big of a deal. Aldos is not the most exciting or interactive guide, but its premise (and the technology behind it) is still impressive, giving shoppers reassurance and lessening the chance that theyll need to return a purchase. Like the other examples, the interactive guide (which uses Virtusize technology) can be found on each product page. Consequently, Uniqlo also uses Fit Finder technology to help shoppers find their perfect fit. They need to do that in Aus, sleeves are generally an inch to long for me. So it may depend as some people are bigger or smaller in different areas and can wear a smaller fit for one kind of item but need a bigger fit for another item. Xeim Limited, Registered in England and Wales with number 05243851 Naturally, ecommerce makes things all the more confusing, because if shoppers dont know what size theyll be in one store to the next how are they meant to know what size to order online? As well as offering functional value, size guides can be both fun and interactive, which can also help to enhance the user experience. eBay, it pays to make sure which market it was sized for before you commit! The latter question is particularly clever, as it recognises that individual taste and preference can impact on what size you should choose. In jackets, parkas i would fit their small. There is a fussier element to Nudie Jeans tool, perhaps meaning people might be less inclined to actually see it through. Keep what fits and ship back what doesn't fit. If you were planning on ordering multiple, more expensive items, I'd be tempted to just order them in multiple sizes to try on at home. It depends on what it is. Instead, it uses a small, medium, large structure (alongside measurements in inches and centimetres) for both sexes. While Ive not yet bought anything based on the guide, if its as functional as it is easy and enjoyable to use, its likely to be valuable. It can depend on what item you are looking for. A male S in Japan I found the sleeves too short, but an XS in Australia fits me perfectly. Authenticity, meta-influencers and the growing power of Pinterest. It works by asking the user to choose a favourite garment (that fits well) as a reference, and then gives guidelines on how to measure key parts of it like the inseam, waist, and thigh length. This is just one example of the sizing issues that still plague fashion retail on the high street. It might not be as slick as other size guides, but its higher attention to detail with measurements mean it could provide more long-term value. According to a report by CNN in June, a number of US retail brands including Walmart, Target, and Urban Outfitters are sitting on unsold inventory as consumers have pulled back on spending []. Creator management platform GRIN looks at three influencer marketing trends. I tried measuring myself and came up with a small, but when I asked customer service, they said a size 10 would be a medium. Were diving into September with a top-notch roundup of stats. All rights reserved. They were loose! For t-shirts anyway.