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From there, it boomed. Similar groups have protested at the LA auto show in the past, using the same rhetoric. Two years ago at the Frankfurt show a group calling itself Sand am GetriebeSand in the Gearsblocked the entrance to that show. The visitors can be impressed by the new models of fancy cars, family cars and suv cars in addition to future models. Manufacturers spent millions of dollars on show stands and presentations. Now the event is called IAA Mobility. The contract for the Frankfurt Messe also expired, and the VDA (the Germand Association for the Automotive Industry), which had organized the show, started looking around. It started in 1897 in Berlin with eight cars. The EQE will compete with the Audi A6 e-tron and the upcoming electric version of BMW 5 Series. BMW's i Vision Circular concept's design is optimized to use materials that have already completed a product life cycle, CEO Oliver Zipse said. Then, in addition to exhibits and demos from more than 700 participating companies in venues around the city, attendees themselves, normal Germans, will be able to drive 250 different vehicles on roads and motorways in and around Munich. Show attendees will be able to drive electric cars and hydrogen vehicles, and they can get rides in self-driving automobiles. As carmakers find more efficient ways to spend their marketing dollars, the IAA has been more or less transformed into a sort of green car symposium centered in Munich, home of BMW.
There is supposed to be an organized protest this year, including a bike rally in the city, on September 11. The aim is to reflect, in a modern logo, the future auto-mobility, based on the new technologies of connectivity. IMPORTANT ! And the Frankfurt Messe? Due to the Coronavirus Pandemic (COVID-19), the details of the event are subject to change. After a press-only day Monday, Tuesday the show opens to the public, with no less a firebrand than Chancellor Angela Merkel officially opening things.